SPLCenter.org: Marketing Extremism

Neo-Nazis Use Actors' Stock Photos as Propaganda An attractive couple admires their darling infant. A mother and daughter paint pictures in a lovely park. A handsome man works at a desk. The videotaped images of these good-looking white people are accompanied by the reassuring voice of a male narrator. "There's a growing feeling in white America that something is missing. What happened to us?" the voiceover asks. "Where can white Americans go to understand the changing world around us? ... White America, spend some time with us. See how bright the future can be. NationalVanguard.org." As corny as the images are, this is no ordinary 30-second commercial. It was created last April as propaganda for a Web site called National Vanguard that was run by Kevin Strom and the National Alliance, America's best-known neo-Nazi group. A few months later, when Strom quit the Alliance, he hijacked the Web site and the ad. Today, Strom uses the ad -- and offers a downloadable version on the site -- to advertise his new neo-Nazi group, called, conveniently, National Vanguard.